About Me

Hi! I'm Adam, Affiliate Marketing consultant & former General Manager & SVP of the Rakuten Marketing Affiliate Network (LinkShare).
I am passionate about the affiliate industry & all things related to performance marketing. I have almost 20 years of experience working with Publishers, who I believe are the lifeblood of our ecosystem, true innovators in our space, and shaping the changing e-commerce landscape with tools & technology to provide end users with a better consumer experience.
I spent the first few years of my career at 24/7 Media & About.com on the Publisher side of the business. I then spent 14+ years at Rakuten Marketing (fka LinkShare) and lead the development and growth of the business. This included development of the Publisher Network as well as Product Strategy and various corporate development activities. Most recently, I ran the entire Affiliate Marketing business when I was General Manager/SVP, responsible for the US P&L of the channel where I consistently grew an enterprise level business year over year, retained & optimized our customer base, and continued to drive innovation & growth of the overall Affiliate business.
Now I run my own affiliate consulting practice, focused on the Publisher & Technology side of the performance marketing ecosystem. I've worked with a wide variety of Publishers with different models, goals, and objectives to develop & support partnership development, monetization strategies & a variety of other initiatives all focused on growth of their businesses.
I've worked with and helped thousands of Advertisers & Publishers over the course of my career succeed from the basics of getting started with performance marketing to strategy & optimization of a mature program. I'd be happy to provide my knowledge, expertise, and know how to make your business successful!
I live in New York, and I'm a lifelong and die hard New York Mets fan. This unto itself is evidence of my loyalty & ability to take on challenges and withstand any type of adversity!
Public Speaking
Looking for someone to speak at your next event? Below is a sample of some of the various keynotes & panels I've given over the years.
-
Martech Record Panel Discussion: Past, Present and Future of Affiliate. A Discussion on Growth
-
Partner Networking Workshop: Evolution of the Publisher Ecosystem
-
Brand Innovators Social Media Summit: Unleashing the Power of Social Media
-
Brand Innovators Fashion and Beauty Conference: E-Commerce and Direct Marketing Re-Invent the Shopping Experience
-
Ad Age Data Conference: Sponsorship Speaker
-
Americas Customer Festival: Data strategies to drive exceptional campaigns
-
Influencer Marketing Days: The Innovation Shift to Empower Emerging Influencers & Brands
-
Affiliate Summit East Running a Network: Business, Legal & Practical
-
Affiliate Summit East Ask the Affiliate Networks
-
Rakuten Marketing Symposium (New York, San Francisco, Scottsdale, Toronto, London) - consistent speaker at client event for past 14 years. Executive Remarks, Panel Discussions, Education sessions, and Advisory Boards.
Publications, Podcasts, Mentions, & More...
-
Profitable Performance Marketing Podcast - Episode 1
-
Pepperjam Peptalks Podcast - Why Affiliate is an Agile Mainstay in Every Smart Marketers’ Arsenal
-
Snyder Showdown Podcast - The Affiliate & Performance Model with Adam Weiss
-
Martech Record: Creating a Framework for your Affiliate Paid Placement Spend
-
Weiss Digital on Medium: Perseverance of Performance Marketing
-
GeniusLink Blog: An Interview with Adam Weiss
-
PerformanceIn:
-
mThink:
-
MarketingLand.com – various monthly thought leadership articles spanning 3 years.
-
Affiliate marketing strategies for success during the holidays
-
What you need to know about compliance in the affiliate marketing industry
-
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
-
Which trend-setters will shape back-to-school marketing in 2016?
-
Four Expert Tips For Making The Most Of An Affiliate Network
-
From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing
-
Planning For Success: 5 Affiliate Marketing Resolutions For 2015
-
-
Wall Street Journal: How Style Bloggers Earn Sales Commissions, One Click at a Time
-
Influencer Marketing Days: State of Influencer Marketing
-
ClickZ: Affiliate Marketing: What Marketers Need to Know From 4 Experts
-
MarketingDive: Why Affiliate Marketing is a Growing Opportunity for Advertisers
-
Performance Partnerships by Robert Glazer (Affiliate Link)
-
Press Release: Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years
Testimonials
I've had the good fortune to work with so many great people in the Affiliate Marketing industry over the years.
Hear what some have to say...